MARKETING & PR
Our marketing team has a particular talent for marketing technology products and services. A holistic marketing strategy involves building a solid brand and creating targeted multi-channel marketing materials which will generate a need in the mind of the target audience for what you have, and which can be translated into real leads, as well as nurturing existing leads through specifically targeted materials. Our marketing team can work with your own sales and marketing resources, as well as working with our sales and back-office functions if you would like us to run particular campaigns or activities, or even to augment your own teams or functions.
Building a solid brand involves building a reputation as being knowledgeable and authoritative on your particular area of specialty within the minds of your target market. We create content which can help to position your firm, or to associate your firm with a particular need or market focus. We can write in the name of your company, your executive board or leadership team, or in our own name.
We make extensive use of influencer marketing in order to leverage the reputation and audience of well-known industry leaders in regulatory compliance, risk management, governance and related topics in order to get the message out that your business, product, or service addresses an important market need.
Multi-channel activities can include articles published in main stream and specialized publications, webinars and on-demand content, video, and in-person speaking activities at conferences and private events.
General marketing materials can certainly help to generate awareness of your firm, product, or service. Our content-based marketing campaigns are specifically designed to deliver a message which creates a 'need' in the mind of a particular target persona or decision influencer. We measure engagement in order to determine potential leads with an intent to buy, and can create follow-up content intended to nurture those leads through their own personal buyers' journey.
Content which we can create includes social media content, short blog articles, brochures, white papers, case studies, short videos, and interviews. We are happy to work on one-off content as well as larger targeted campaigns.